SABISMS ~ Basic Functions
I’ve been influenced by two things recently relating to the commercial process.
One was a webinar I attended, quite possibly by Alex Mandossian, talking about how most of us spend most of our time footling around over unimportant product details instead of getting out there and promoting the thing.
The second was Alex Baldwin’s ‘ABC’ speech from the film Glengarry Glen Ross, which you should check out if you haven’t already…
Business has only two
basic functions – marketing
and innovation.~ Peter Drucker
@CreativeBizMind #Sabisms ~ (Tweet Me!)
(Start YOUR Creative Leap Year TODAY! Read this and Let’s Do It!)
We need to create new stuff.
And then we need to sell it.
~Sab Will
@CreativeBizMind #Sabisms ~ (Tweet Me!)
Wondering what this actually means, this ‘two basic functions’ idea, really sets the grey matter churning.
What he seems to be saying is that first of all you need to be imagining new solutions to old or even unimagined problems by creating new needs. And then, if you don’t let people know about it somehow, you might as well not have bothered in the first place.
This idea I like, because it makes perfect, cringingly obvious sense.
Because how long have I spent cocooned in my little creative bubble, playing around with options and possibilities and what-about-if-I brainwaves, and never actually getting anything interesting out there and under a potential customer’s twitching nose?
Too long. So now I’m sending short snappy ideas and offers into the ether on a seriously regular basis to see what happens. If you’re reading this now, welcome to the experiment – I hope we can take this further!
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(SABISMS Basic Functions is No.10 in a Super Series of 183)
(See also: SABISMS Quest On ~ in Personal Creativity No.10)
Notes on SABISMS Basic Functions
Sab Will enjoys writing Sabisms about creativity in business and life.
As well as Creative Business Mind (this site!) he runs I Create Therefore I Am (general creativity), Creative Leap Year (a powerful motivational program under development – join us!), Mind Map Mad (mind mapping & visual problem solving) and Fun English Lessons (an on-line language learning site).
Sab is available for training in innovative thinking, creative problem solving and mind mapping. Please get in touch here to find out how increased creativity and innovation can help boost your business.
© 2016 Sab Will / Creative Business Mind