Sabisms 4 ~ ‘Letting Go’
That title sounds so self-helpy it’s not true, I know. But we’re talking serious stuff here.
We have a tendency to either fall in love with what’s worked in the past, or are simply sh*t scared of what might happen if we kill our favourite cashcow.
That’s when it’s time to take a deep breath, close your eyes, and… bring that axe down on the piece of crap product that’s waaay past it’s sell-by date and has been sabotaging your bottom line for the last 18 months! It’s time to let go!
It’s easy to come up with new
ideas; the hard part’s letting go
of what worked two years ago.
@CreativeBizMind #Sabisms ~ (Tweet Me!)
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You may or may not agree with either parts of the above quote. What’s for certain is that it’s not always simple to replace an aging product which is rapidly being overtaken by the competition.
The fact is though, whether we like it or not, if we stand still for too long without innovating or rejuvenating our offer, we will be eaten alive by those who do.
Software companies and mobile phone manufacturers are now obliged to bring out brand new versions of their products every 12 months. If they miss a year, people may notice their absence. If they miss two in a row they’re already ancient history.
This goes for advertising as well. New campaigns, ever more daring, controversial, hard-hitting or subtle advertisements are dreamt up every season to convince us that what was last year’s hot buy is this season’s turkey. And that is why we need to let go of the past… and get creative!
(This is No.4 in a Super Series of 183) / (Personal Sabism No.3: ‘Just Thinking’ is HERE!)
Notes on Sabisms
Sab Will enjoys writing Sabisms about creativity in business and life.
As well as Creative Business Mind (this site!) he runs I Create Therefore I Am (general creativity), Creative Leap Year (a powerful motivational program under development – join us!), Mind Map Mad (mind mapping & visual problem solving) and Fun English Lessons (an on-line language learning site).
Sab is available for training in innovative thinking, creative problem solving and mind mapping. Please get in touch here to find out how increased creativity and innovation can help boost your business.
© 2016 Sab Will / Creative Business Mind